Plastic Money - The Indian Experience
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY011 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
e-Business |
| Case Length |
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10 Pages |
| Period |
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1990-2001 |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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HDFC,
Citibank, ICICI |
| Industry |
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Banking and
Finance |
| Countries
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India |
Abstract:
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The case examines the reasons for the increasing popularity of debit cards in
the Indian plastic money market.
It explores in detail the security of card transactions and the technologies
being adopted by companies to ensure the same.
The case also discusses the basic steps involved in plastic money transactions.
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Issues:
» Future of plastic cards in India.
Contents:
Keywords:
Reasons, increasing popularity, debit cards, Indian plastic money, market, security, card transactions, technologies, plastic money transactions.
Plastic Money - The Indian Experience
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